The Ultra Frequent Flyers
Reading the posts on www.flyertalk.com, it is easy to see how being a member of frequent flyer programs of major airlines has become a science. On Flyertalk, some of the airline's best customers share "tricks of the trade" if you will, on everything from how to earn bonus miles to what routings will accumulate the most miles at the lowest fare.
The truth is, the skies would look totally different today if American Airlines had not created the first frequent flyer program in 1981. Major airlines have maintained their most loyal and lucrative customers by keeping them attached to the many perks and privileges of airline program memberships. These programs have become so powerful a marketing machine exemplified by the fact that the AA Advantage program is widely known to be more valuable than the airline itself. A few days ago I was working a transcontinental flight and had the opportunity to speak with some of our passengers in business class that were on a "mileage run". If you are unfamiliar with the term, mileage runs are done when a frequent flyer wishes to obtain the most miles, in the shortest period of time, for the lowest fare in order to elevate their status in an airline's frequent flyer program. Obtaining elite status in these programs is key to getting the best of the benefits offered by the programs. In fact, it has become super competitive among frequent flyers as each attempts to snag first and business class upgrades.
One of the passenger I spoke to was on the first flight of an unbelievable itinerary that had him starting off in Miami and visiting Tokyo twice. When I asked him how many miles he would be earning on this trip, he proudly declared, 29,000 miles! As amazing as that was, I became instantly interested in the fare for a trip like that. I was astonished when he told me he paid only $1700.00 for his ticket.
Trips like this can take anyone from being a mere number to the "inner-circle" VIP status where high flying privileges abound.


